In this week’s readings and in the lecture I found the theories behind volunteering and company donations rather interesting. With a lot of big companies and corporations these days, there is a certain impersonal and intimidating feeling when you walk into their offices. This is why some of the big businesses these days, play such a massive role in supporting local communities these days.
SGIC a nationwide insurance dealer is one of Port Adelaide Football Clubs premier partners and in recent times SGIC set up the SGIC Port Adelaide Support Crew. SGIC in corporation with the Port Adelaide Football Club, used staff members to hand out free clappers and to play games with the fans before the game began. According to Anne Gregory (1996) by sponsoring and volunteering at sporting events, “it can have added benefits of highlighting examples of teamwork, leadership and competitive excellence, and/or involves your employees”.
When a company sponsors a sporting event or club and gets their staff members to volunteer at these sporting events, it can be very beneficial in developing their image in a local setting, as it not only shows that their company isn’t run by money hungry CEOs but people who like to give back.
Gregory, A, 1996. Public relations in Practice. 1st ed. London: Kogan Page.
SGIC support the Port Adelaide Football Club | SGIC Insurance SA. 2013. SGIC support the Port Adelaide Football Club | SGIC Insurance SA. [ONLINE] Available at: http://www.nrma.com.au/sa/about-us/port-adelaide-football-club. [Accessed 13 May 2013].
Home – PORTADELAIDEFC.com.au. 2013. Home – PORTADELAIDEFC.com.au. [ONLINE] Available at: http://www.portadelaidefc.com.au. [Accessed 13 May 2013].