Persuasion, I feel that over the years I have given in to many advertising campaigns by being persuaded, from a young age we are all persuaded by corporations and organisations to either eat at their restaurants, want to wear their clothes or even to go as far as moulding views and opinions of major social and political issues (e.g. war).


What did these organisations and cooperation’s use as an incentive to persuade these children? Toys! This method can be linked to Grunig’s two-way asymmetrical, which is often used to shape the views and opinions of the public. Rather than cooperating with the public in the decision making process, the organisation uses incentives, fear etc. to mould the public into believing what they believe.

One example from the past is one of the GI Joe action figure. He might have seemed like an innocent toy at the time, but now the toy can be exposed for what it was. GI Joe was a form of persuasion to young kids about war, as this figure was released at the beginning of the Vietnam war, it gave children a false idea of war and preconceived the idea that violence is not only acceptable, but also the preferred method.  


I found it rightly so, when Grunig labelled persuasion as an unethical PR practice (An introduction to Public Relations and communication management, p.64). However I do understand how in this day and age persuasion can be a valid method when it comes to road safety, child wellbeing etc. but when it comes to organisations attempting to mould the opinions of the young and build a relationship from the use of toys is most certainly unethical.


Propaganda 101 Supplemental: Child’s Play | JONATHAN TURLEY. 2013. Propaganda 101 Supplemental: Child’s Play | JONATHAN TURLEY. [ONLINE] Available at: [Accessed 14 April 2013].


J.Chia & G.Synnott , 2012. An introduction to public relations and communication management. 2nd ed. Australia: oxford .


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