Persuasion, I feel that over the years I have given in to many advertising campaigns by being persuaded, from a young age we are all persuaded by corporations and organisations to either eat at their restaurants, want to wear their clothes or even to go as far as moulding views and opinions of major social and political issues (e.g. war).


What did these organisations and cooperation’s use as an incentive to persuade these children? Toys! This method can be linked to Grunig’s two-way asymmetrical, which is often used to shape the views and opinions of the public. Rather than cooperating with the public in the decision making process, the organisation uses incentives, fear etc. to mould the public into believing what they believe.

One example from the past is one of the GI Joe action figure. He might have seemed like an innocent toy at the time, but now the toy can be exposed for what it was. GI Joe was a form of persuasion to young kids about war, as this figure was released at the beginning of the Vietnam war, it gave children a false idea of war and preconceived the idea that violence is not only acceptable, but also the preferred method.  


I found it rightly so, when Grunig labelled persuasion as an unethical PR practice (An introduction to Public Relations and communication management, p.64). However I do understand how in this day and age persuasion can be a valid method when it comes to road safety, child wellbeing etc. but when it comes to organisations attempting to mould the opinions of the young and build a relationship from the use of toys is most certainly unethical.


Propaganda 101 Supplemental: Child’s Play | JONATHAN TURLEY. 2013. Propaganda 101 Supplemental: Child’s Play | JONATHAN TURLEY. [ONLINE] Available at: [Accessed 14 April 2013].


J.Chia & G.Synnott , 2012. An introduction to public relations and communication management. 2nd ed. Australia: oxford .


In this week’s blog I would like address the Sandy Hook Elementary School massacre in relation to cultural theory. One aspect of Cultural theory is focusing on what is happening in the society in regards to issues and adjusting your actions in accordance to what is deemed acceptable in the society. After the ghastly massacre took place; the majority of America went into complete shock and in the few weeks that followed, schools became very strict on matters regarding to any nonsense about the massacre. According to Bangor Daily news, one case of overreaction showed a 6 year old being suspended from Roscoe Nix Elementary School, for forming a gun with his hands and directing it at a fellow student and saying “pow” (2013). The schools reasoning for dealing with this matter in such an abrupt manner was because the sandy cook massacre had only reached it one week anniversary and many parents and teachers where fearful of more gun violence. Although the overall reaction to this seemed absurd, regarding to cultural theory the school needed to set an example looking into the future. As they need to be cautious about their actions and their student’s actions towards guns in schools and promoting games that encourage gun use. I feel that the even though the school dealt with the matter correctly, the child is too young to have any real conception of how his actions can be viewed inaccurately. But when it comes to a 6 year old pointing his finger, I feel that they have gone over the top in displaying there political correctness.

School suspends first-grader for pointing finger, saying ‘pow’ — Nation — Bangor Daily News — BDN Maine. 2013. School suspends first-grader for pointing finger, saying ‘pow’ — Nation — Bangor Daily News — BDN Maine. [ONLINE] Available at: [Accessed 07 April 2013].