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I have always found it odd why people address public opinion as public opinion, especially when they are addressing issues that simply do not affect the majority of the population and do not feel obligated to share their opinion, as the outcome most likely will not serve them any disadvantages nor advantage. I found it rather interesting in Essentials of Public relations, how the author explains Public Opinion. He firstly states that very few people actually take part in public opinion, and that there are two major reasons on why the public opinion size is so small and why they take the opinion for the majority. With his first reason, he opens by saying psychologists found that most of the public are tentative when addressing most issues and that by having a passive public it opens the gates for the small groups or parties that are opposing or supporting the issue. I interpreted this as by having such a quiet majority these groups are coming across much louder and because the subject matter is affecting them the most they have the most say. His second reason is engagement with the subject at hand. He uses the example of parents forming public opinion when on the need for secondary education, while senior citizens constitute the bulk of opinion on the need for increased social security benefits”. I interpreted his second reason as him saying that if the matter at hand it close to someone based on their lives they will be more aware of having there say. Also, my matter was cleared up for me when he said that the people unaffected with the issue do not contribute to public opinion on the subject.

Wilcox, Dennis L., 2001. Essentials of Public Relations. 1st ed. New York: Longman.


After completing the first few weeks of this course, I have developed a much greater understanding of how major celebrities/ major athletes deal with unwanted outbursts of tarnishing news stories. And being a fairly broad sports fanatic, it has been drawn to my attention how Lance Armstrong dealt with the unfolding of events that spiraled out of control in the later stages of 2012 and earlier this year.

After being hit with major drug allegations Lance Armstrong went into hiding. He did not talk to any news reporters until his Oprah interview, which in theory I found to be a very smart tactic, but in practice and looking back at the interview it seemed that it was a failed attempt to rebrand himself.

Throughout the interview Armstrong tried many tactics in trying to provide an explanation for his drug use, when all most fans wanted, was an apology. Sure he said sorry in the interview, but I felt that it would have been a much more successful campaign if he were to have started by saying he was sorry, and not have given that whole “You would have done the same, if you were in my position” speech. Also I felt that he only talked about his cancer traumas to play the sympathy vote.

Although his Oprah interview was a flop (in my eyes), his brand still has not been as tarnished as much as I thought it would have. It just goes to show how people value what he has done for cancer awareness and charities far more than his record breaking cycling career.


OWN – Oprah and Lance Armstrong: The Worldwide Exclusive. 2013. OWN – Oprah and Lance Armstrong: The Worldwide Exclusive. [ONLINE] Available at: [Accessed 24 March 2013].

Hi my name is Albert Seagrim, I am currently enrolled in a Bachelor of Arts: Communication and Media Management degree. I chose this course based on the reasoning that I am currently unsure of what I want to study. with this being said, I have narrowed down my objective to the field of Marketing or Journalism. When beginning this subject I had no idea of what to expect as I have never heard much or contemplated what PR was, but after further knowledge I have grown to understand how important PR is to society. Also, after these first few weeks I am strongly considering whether or not I further pursue in the fields of PR. I am hoping that this blogging experience will enable me to develop my writing, technological and social media skills, as these aspects are most certainly going to be key in the near future with whatever career I eventually pursue.